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Sip, Savor, and Celebrate: Ueno de Beer Festa 2023 Brings Joy to All!



2023.08.10 (Thu)

By Dan Lewis, inbound tourism advisor and consultant, long-term Japan resident & outdoor activity enthusiast.

Get ready for a tantalizing experience at the Ueno de Beer Festa 2023 - a grand celebration of all things delicious, entertaining, and enjoyable! Organized by the Ueno Chuo Shopping Arcade, this festival breathes new life into the local community and shopping district, creating cherished memories for visitors like you.
This year's Beer Festa will be bigger and better than ever before, taking place from August 18 to August 27 in the beautiful Ueno Onshi Park, right in front of the iconic fountain square.
At the heart of this extravaganza are three key themes: "Food," "Sake," and "Fun." Indulge in kumquat-cold beer, sumptuous local delicacies from all corners of Japan, and delectable gourmet treats unique to the local shopping streets. Whether you're a foodie or simply enjoy casual dining, there's something for everyone to savor.
For just 500 yen admission fee* (free for elementary school students and younger), gain access to a world of gastronomic delights and cultural experiences. Local restaurants will showcase their specialties, allowing you to relish a full meal or sample delightful snacks. And don't forget the beverages - craft beer and original cocktails from all over Japan will flow freely, perfectly complementing the delicious fare.
*Separate charges for food, drink and experiences.
Beyond the culinary delights, the Ueno de Beer Festa 2023 is a true celebration of Japanese culture and entertainment. Immerse yourself in various performances, from lively idols to captivating DJs and soulful folk songs, all taking place on the stage at Ueno Park, known as the "Forest of Culture."
As we gather to create beautiful memories with family and friends, let us not forget our responsibility towards one another. The event organizers are committed to thorough measures to prevent new coronavirus infections, ensuring a safe and enjoyable experience for everyone.
So come one, come all, and join us at the Ueno de Beer Festa 2023 - an event that promises to rejuvenate your spirits, tickle your taste buds, and create memories that last a lifetime. Mark your calendars, and we'll see you there! For more information and inquiries, visit

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