Have you ever heard of the word "kuidaore (eat till you drop)"? It means that there is so much delicious food around that you end up spending too much money. In Japanese, the suffix "-daore" refers to losing one's wealth by overindulging in luxuries because of the many attractive things around. The Hanakawado Shoe and Footwear district is a historical wholesale district located near Sensoji Temple in Taito City with many stores selling shoes and footwear. A massive sale called Hanakawado Hakidaore ("wear till you drop") Market takes place here in mid-December every year.
The establishment of the Hanakawado Shoe and Footwear district can be attributed to factors that date back to around 200 years ago. At that time, there were playhouses that had flourished around this area, and many actors and theater officials were living near the present Hanakawado Shoe and Footwear district. As a result, many craftsmen who made ‘hanao’, the straps for the traditional Japanese geta sandals worn by these people began to settle in the area. Around 100 years ago, stores other than those producing geta and geta straps began to emerge in the area as well, allowing it to develop into an actual wholesale district.
Even today, the Hanakawado Shoe and Footwear district is home to a variety of different stores. The Hanakawado Hakidaore Market features a wide range of stores ranging from stores with a long history that sell leather shoes and hats to stylish cafes and stores selling lovely goods made with traditional Japanese designs. This year's Hakidaore Market will be held on December 18th (Saturday) and 19th (Sunday). Don't miss this chance to drop by! Click here if you want to learn more about the Hanakawado Hakidaore Market!