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Where to eat in Asakusa - 3 popular local sweet shops

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2019.06.20 (Thu)

Asakusa locals love these specialist stores making classic Japanese pastries and sweet treats.

By David, long-term Tokyo resident & food-loving traveler

Don’t only check out the shops on Senso-ji Temple’s famous Nakamise Street. If you like sweets, also take a look at these popular shops nearby.

Chiffon Cake Shop Otaco

At the front of this cute store is a counter filled with slices of chiffon cake in various flavors. On the day I visited the cake menu was plain, earl grey, mocha, matcha walnut, cocoa, azuki bean, and cranberry yoghurt. The back of the store is the bakery. All cakes are baked here with rice flour, making them deliciously fluffy and gluten-free.
Address: 3-5-1 Asakusa, Taito-ku, Tokyo.
Usually open 10:30- 18:00, closed Sundays and Mondays.

Sweet Potato Specialist Store Daigaku Imo Chibaya

Daigaku Imo is a traditional Japanese sweet treat, literally meaning university potato. Chunks of sweet potato are coated in syrup and honey and sprinkled with sesame. Chibaya has been selling nothing but sweet potato snacks for over 60 years. So try this authentic Japanese snack here. Chibaya also sells another version of Daigaku Imo made with thin and crispy deep-fried slices of sweet potato.
Address: 3-9-10 Asakusa, Taito-ku, Tokyo.
Usually open 10:00- 18:00, closed Tuesdays.

Anpan Bakery Andesu MATOBA

This bakery is over 90 years old and makes Anpan, the pastry that gives Japanese superhero Anpanman his name. Anpan is a soft bread filled with sweet bean paste. There is always a great variety of Anpan flavors available here, starting with the regular red bean filling (including cute ones that look like Anpanman’s face). Other versions of Anpan depend on the season, for example sesame, lemon, or pumpkin.
Address: 3-3-2 Asakusa, Taito-ku, Tokyo.
Usually open 8:00- 18:30, closed Sundays and holidays.

Access: All three shops are located on Kototoi-dori Street behind the Main Hall of Senso-ji Temple. Coming from Kaminarimon Gate, keep going straight past the right side of the temple’s Main Hall to Kototoi-dori Street. Andesu MATOBA is located on the opposite side of the street at the corner. Facing away from Tokyo Skytree, walk along Kototoi-dori Street for about a minute to reach Chiffon Cake Shop Otaco. Daigaku Imo Chibaya is located a few minutes further down the street.

I will continue to introduce local shops in Asakusa and other areas of Taito like Ueno and Yanaka.

Click the link below to read this related article you might like: A walk through Asakusa Kannon-ura.

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