Loosely translated Marugoto Nippon means all of Japan and this is exactly what you can find here, high quality regional foods and crafts from Japan’s different regions. Everything here is very good quality and design, showcasing the work of Japanese artisans and craftsman.
The first floor is the Nippon Food Market where you can try foods made from Japanese ingredients. Many of the vendors focus on specific foods and local specialties. You can buy traditional snacks like onigiri (rice balls) or try some of the many tasty sweets like soft serve ice cream, apple pie, jelly-like warabimochi, steamed manju cakes, or Asakusa Silk Pudding in flavors like matcha and black sesame. Ginger Factory is a new shop that has everything ginger, from ginger ale to ginger ice and gari (pickled ginger).
For foodie souvenirs, go to the Kura food market in the back. It has a very good selection of produce, beverages, spices, and condiments from all over Japan. Choose sake from different prefectures, miso paste, tea, katsuobushi flakes, kombu seaweed, senbei (rice crackers), pickles, fujikake (rice seasoning) or dried fruits and candy.
On the third floor is the Nippon Experience event space, a modern cafe, and a cooking studio where you can take cooking lessons. If you are hungry go up to the restaurants and cafes on the fourth floor. All serve dishes made with Japanese ingredients, including Italian inspired dishes and halal wagyu dining. The stores here have a nice view of the Asakusa neighborhood and you can see Senso-ji Temple and Tokyo Skytree.
The second floor is the Nippon Lifestyle Market with shops selling artisanal goods by Japanese makers. Choose something special to commemorate your trip. You can find colorful accessories, traditional handicrafts, cooking utensils, and beautifully crafted items. In case you are looking for a bigger selection of cooking utensils, knives, and tableware, Kappabashi Street with its many kitchenware and cooking stores is only a ten minute walk away.
Marugoto Nippon is located near the Asakusa Station of the Tsukuba Express Line, just a block away from Senso-ji Temple. It is the same building as the Richmond Hotel Premier Asakusa International. You can also walk here from the Toei Asakusa Line, Tokyo Metro Ginza Line, or Tobu Skytree Line Asakusa Station and see Senso-ji Temple on the way.